City Lights Music Hall é uma casa noturna de música por onde grandes artistas já passaram: Marcos Valle, Luedji Luna, Fransico El Hombre, Boogarins, Johnny Hooker, Nelson Triunfo, Curumin - para nomear alguns - tendo se tornardo um marco no cenário cultural paulistano. Durante nove meses liderei uma etapa de rebrand e repaginação da comunicação, trabalhando como Diretor de Arte, decidi tomar um caminho mais sóbrio e elegante. Inspirado pelo Art Deco americano dos anos 20, reduzi a paleta de cores e criando também uma coletânea de símbolos baseados em arquitetura da época e tickets de shows. Esse processo atualizou peças de divulgação do site, flyer de Instagram, Stories, peça do Sympla, assim como as imagens de perfil, banners, destaques e agendas das redes sociais. Além disso contribui para criar identidades visuais para festas como o CL Jazz Time, por exemplo, onde consegui explorar meu conhecimento em técnicas manuais e ilustração, elaborar a comunicação visual do hall como paredes de lambes, placas avisos e o cardápio.
-nova escolha de cores;
-nova escolha tipográfica;
-coletânea de 8 símbolos/grafismos;
-nova estética para o Feed e Stories de divulgação de shows, convite Sympla e Site;
-2 paredes de lambe-lambe com grafismos A3;
-Placas para cadeirantes, achados e perdidos, e banheiros em tickets;
-Botões de destaque e perfil;
-Agenda da semana e mensal.
A lot of great brazilian artists have passed through the City Lights Music Hall: Marcos Valle, Luedji Luna, Francisco El Hombre, Boogarins, Johnny Hooker, Nelson Triunfo, Curumin - to name a few - having become a cultural landmark in São Paulo’s music scnee. During nine months I lead a rebranding step on its communication, working as an Art Director, I decided to go with a more sober, elegant trajectory, inspired by the 20’s american Art Deco, I reduced the colour pallette and also created a collection of symbols based on architecture and show tickets. This process updated its promotion layouts for the website, Instagram flyer, Stories and Sympla as well its social media highlights, banners and monthly/weekly agendas. Besides I contributed to come up with visual identities for parties like the CL Jazz Time, for example, where I could explore manual techniques and illustration, elaborate the Hall’s visual communication like street posters murals, warnining plates and the drinks menu.
-new colour choise;
-new typographic choice;
-collection of 8 symbols;
-new aesthetic for Feed and Stories of show promotions, Sympla invitation and Site layout;
-2 street poster murals with A3 graphics;
-Plates for bathrooms, lost and found items, and other warnings in tickets;
-Highlight buttons and profile picture;
-Weekly and monthly agenda.
-nova escolha de cores;
-nova escolha tipográfica;
-coletânea de 8 símbolos/grafismos;
-nova estética para o Feed e Stories de divulgação de shows, convite Sympla e Site;
-2 paredes de lambe-lambe com grafismos A3;
-Placas para cadeirantes, achados e perdidos, e banheiros em tickets;
-Botões de destaque e perfil;
-Agenda da semana e mensal.
A lot of great brazilian artists have passed through the City Lights Music Hall: Marcos Valle, Luedji Luna, Francisco El Hombre, Boogarins, Johnny Hooker, Nelson Triunfo, Curumin - to name a few - having become a cultural landmark in São Paulo’s music scnee. During nine months I lead a rebranding step on its communication, working as an Art Director, I decided to go with a more sober, elegant trajectory, inspired by the 20’s american Art Deco, I reduced the colour pallette and also created a collection of symbols based on architecture and show tickets. This process updated its promotion layouts for the website, Instagram flyer, Stories and Sympla as well its social media highlights, banners and monthly/weekly agendas. Besides I contributed to come up with visual identities for parties like the CL Jazz Time, for example, where I could explore manual techniques and illustration, elaborate the Hall’s visual communication like street posters murals, warnining plates and the drinks menu.
-new colour choise;
-new typographic choice;
-collection of 8 symbols;
-new aesthetic for Feed and Stories of show promotions, Sympla invitation and Site layout;
-2 street poster murals with A3 graphics;
-Plates for bathrooms, lost and found items, and other warnings in tickets;
-Highlight buttons and profile picture;
-Weekly and monthly agenda.